I was approached by the OneMaker Academy to create a series of short videos to promote the creative arts schools’ 2013 launch.
The idea the Academy had was to create a clip using instruments and dancers with coloured powder moving through frame in slow-motion.
Having worked on a 200fps music video only a month before I decided to shoot it at that frame-rate. The only tricky issue was finding lights that didn’t flicker at those high frame-rates.
We were also to shoot in a basement section of their newly build creative arts building which would give the clip a gritty feel.
I shot the clip with a very flat Picture Profile to assure I could have maximum control in the grade.
The music was a very important factor in the clip. I knew I would like to edit to a dubstep track from early on as I felt with the ultra slow-motion footage it would need that explosive energy as the powder explodes out.
OneMaker also wanted a version which showed the elegance of the dance and music so I decided to do a combo where, mid-promo the music would shift.
Once I had the edit locked to the music I decided to create some glitch transitions between the two music pieces. These were done in FCP7, Motion and Photoshop.
Big thanks to Anthony from Ynot Media for mixing up and drying all the coloured powder for the shoot and for assistant direction on the project.
I’ll post some stills I took from the project shortly.